Learn about SECO & meet the mother-daughter duo behind the company.
About SECO Sportswear
We believe that life is meant for living, so we designed the most versatile gear on the market to help you live your life to the the fullest. Whether you're hiking in Patagonia, enjoying a chilly run with your friends or taking your first slalom water ski set of the year, our gear is made for you to live your dream.
Our Values
People matter: All SECO Sportswear products are proudly made in the USA to ensure quality products, work environments and compensation for our employees. You may find other products for less, but ours are made with quality and people in mind. Customer satisfaction: Our products are made for you. We will always treat you with kindness and respect. We value you. Life is meant for living: We support people and their dreams. We want people to make the most of the life they have and create products to support that.
Our Story
We're a mother-daughter duo taking activewear by storm. We prioritize comfort, function, and ethical product creation making all of our products in the USA. SECO Sportswear got started in the early 2000's when Taryn was on the Mad-City Ski team. Deanna saw how chilly the freezing Wisconsin lakes were and wanted to create a product that offered warmth, comfort, and wasn't as constricting as a wetsuit. This is when Heater Pants were first created! Since then, the product has been refined and reworked and new products have been added to the SECO Sportswear Collection.